Company & Product Updates
A New Look for Sydecar
Sydecar’s Brand Refresh
When we formed Sydecar in 2021, we did so with a bold mission: to create the infrastructure that powers private markets. We envisioned a future where it was simple and efficient to form and manage investment vehicles regardless of asset class.
It felt like a lofty goal at the time, one that required us to embed deeply within our customers’ workflows and to establish trust in an industry where credibility is everything. We set out to prove that software could handle the work that lawyers, bankers, and tax advisors had long guarded as their own domain.
In the four and a half years since, we’ve made meaningful progress toward that vision. Our community has grown to include thousands of GPs and deal sponsors who have executed thousands of transactions on Sydecar. We’ve grown our assets under administration to over $3 billion and have expanded our platform support to a wider range of transaction types through both SPVs and venture funds.
None of this growth would have been possible without the trust our customers place in us. That trust is our most valuable currency. We’ve earned it by keeping our promises, delivering on time, and building technology that removes friction where others introduced it.
Today, we are excited to share an evolution in our brand identity. This refresh represents more than a new set of colors or graphics. It reflects who we are today, and the customers we are growing alongside.
As the market continues to evolve, so do the expectations of our customers. The emerging venture managers who believed in Sydecar from the start remain at the heart of our business. At the same time, we are seeing increased demand for private market access from a wide variety of participants. Meeting that demand requires new tools that expand access, deliver transparency, and support greater liquidity. Our refreshed brand identity reflects this reality, signaling the maturity, reliability, and scale that our customers expect from us today and in the future.
Our visual identity may be evolving, but our commitment to operational excellence remains the same. Whether you are running one SPV or managing a larger portfolio, you can continue to rely on Sydecar to be your fast and flexible operating partner.
In developing this new identity, we revisited the principles that have guided us from the beginning and will continue to shape our future:
Trust & Reliability: Every interaction with Sydecar should deepen confidence in our ability to deliver.
Software-First: We build scalable, standardized solutions rather than bespoke, one-off implementations.
Automating Inefficiency: We identify areas where existing solutions are costly and inefficient, and automate them to deliver a superior experience.
Owning the Transaction Layer: We are building the infrastructure for investment vehicles, providing robust transaction support while building a single source of truth for all related activities.
This refresh is both a marker of how far we have come and a signal of where we are headed. As the private markets continue to evolve, so will Sydecar, always with a focus on simplifying complexity, earning trust, and powering the next generation of investors.
On behalf of our team, I want to thank our customers and partners for being part of this journey. Your trust fuels our progress, and we are excited to share this next chapter with you.
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